Facebook has included an online marketplace feature which lets you discover, buy, and sell items to the people in your community.
The Facebook Marketplace platform is similar to that of eBay but different, in that it has an added touch of Socialness, and allows you to chat with the other party over Facebook messenger and also have access to their Facebook profile.
Facebook Marketplace offers an easy way to help increase the discovery of a brand and its products without charging for listing fees.
Sellers are able to list products relevant to consumers, thereby helping their business find the right customers. This helps ensure that their products are being viewed by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase.
Facebook Marketplace Categories
The categories currently available in the Facebook market place that People and brands may list items are:
- Clothing & Accessories.
- Home & Garden.