Pinterest is now rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand. This also marks the one-year anniversary of the US launch of Pinterest Propel.
Since the introduction of Pinterest Propel in the US, Pinterest has seen a 50% year-on-year increase in small business advertisers on the website. In the past year, Propel has helped so many companies which includes artnaturals, Chatbooks, Craftsy and Hubble to drive traffic and reach new customers.
In fact, in the first 90 days, businesses using Pinterest Propel witness up to three times more clicks and 15% lower CPCs than businesses not featuring in the “Pinterest Propel” programme.
Over the past few years, Pinterest has introduced features that make it even easier to create and manage Pinterest Ads. For instance, it has made it possible to set up a Promoted Pin in just a few quick steps with the “Promote” button on each Pin.
There are over 1.5 million businesses on Pinterest every month connecting with users who are making a decision about what to do or buy next. Because users come to Pinterest with a purpose — from planning where to go on their next vacation, how to style their home or what to wear to work — business owners can turn them into customers, driving continuous growth.
To make sure that it provides the right solutions to help small businesses scale their Pinterest investment, Pinterest is announcing that it’s hired a new global head of SMB, Matt Hogle. Hogle is joining Pinterest after nine years at Facebook where he helped build the platform’s sales and operations for small businesses. His experience building sales and operations programs will help surely help develop several new programs geared to SMBs.
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