Focus can be found in the Instagram app next to other features like Boomerang and Superzoom. It can be used on both the front-facing and rear-facing camera, and is currently rolling out to the iPhone 6S or later, along with select Android phones. Like some third-party apps, the feature basically uses machine learning and facial recognition to tell where to blur the background. Of course, because it’s software-based, the feature can sometimes look a little strange — but it’s better than some other software-based portrait mode apps, like Magic Portrait Mode or FabFocus.
The feature also gives users a reason to go with Instagram over Snapchat, and could entice users to shoot through the Instagram app instead of the Snapchat app. It’s likely we’ll see more software-based portrait modes like this in apps such as Snapchat as time goes on, but for now Instagram seems to be the winner.
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