Selling products on Facebook Marketplace may look or sound like an intimidating prospect, but trust me, it can be as simple as possible, especially if you use some of the skills or hobby to your benefit. This is exactly what Olivia Kayley, a crafter did, and she’s slowly racking up the sales—within a period of one year since she started selling her products on Facebook Marketplace, she’s made approximately $7,500 from selling 170 items on Facebook Marketplace.
A statement by Kayley herself states “I’ve always loved crafting, painting, calligraphy, and drawing—all things DIY—so this came naturally to me,”
Kayley commenced buying furniture item to furnish her home and from there, she quickly figured out that she could make quick and relatively easy money from selling on Facebook Marketplace, which she likes to use because it’s tied to her social media (great for quick background checks) and also because it’s a popular app people check hourly. It was not like other buying and selling apps, which she sometimes missed opportunities because she wasn’t checking them as often.
“I realized I could turn this into a business opportunity by finding items people no longer wanted, giving them some TLC, and selling them for a profit,” she says.
Kayley renovates old pieces of furniture (that she either bought or receives for free as gift) by painting, staining, adding new knobs and fixtures, and/or staging them nicely and then selling them on Facebook Marketplace.
So, let’s get to the point, if you’re interested in selling on Facebook Marketplace, either to get rid of some old possessions or make a bit of side money, following Kayley’s tips may make the process a little easier—and earn you a bigger profit.
1. Do Your Research
The first thing to do before you start listing your items is to do a lot of researches. Poke various users around Facebook Marketplace and see what people near you are selling and what prices they’re asking for. Research on your competition and find out the demand for the product you intend to sell, then do what you can to distinguish yourself and your product, especially if there are several other, similar items for sale.
2. Price It Right
While researching, it is very important to pay careful attention to what people are charging for items similar to yours and price your items to stay in the competition. You have to find the right balance, though: “If you price items extremely low, you can get too many people messaging you, which means you could have priced your item $10 to $20 higher and would still have interest,” Kayley says. “But on the other hand, if your price is too high, you won’t get as much interest.”
3. Don’t Get Attached
“It’s common for people to ask for discounts, so don’t be offended when someone wants to negotiate,” Kayley says.
Remember that the sole aim is to let go of the item by selling it so it is important to focus on making any profit, rather than getting the biggest profit possible as can increase the number of sales you make.
Kayley always gets her items for free, or close to free, and renovates them herself to sell for a low price, even if they look like they could earn more. This way, she can focus on flipping her items quickly, rather than worrying about making a profit on something she spent significant money on in the first place.
4. Make Your Work Look Good
Another important thing to do is make your product looks as good as possible, you put more time, effort, and maybe a little bit of money into your craft, and make that is highlighted in your listing photos, else, it won’t matter.
“Good photography is very important,” Kayley says. “Your goal is to make sure your picture stands out from all the rest. You want people to stop on your photo as they’re scrolling through Marketplace. This is the best way to draw your customer in.”
Kayley recommends making your background look good by staging or placing it in front of a brick wall, a background full of greenery, or another scenic spot. “Adding these touches not only makes your item stand out, but they also show potential buyers that you are professional, that you take care of your items, and that you mean business!”
Photo quality also matters a lot—Kayley says taking her listing photos during the golden hour (the hour right before sunset) greatly improves the look of the item. You can use a camera if your phone camera isn’t that great. Make sure you avoid over-editing and filtering your item—you want potential buyers to see the product clearly, so there are no surprises down the road.
5. Spread the Word
Communication is key in marketing, so it is important to spread to words of what you are selling to every other social media platforms such as Instagram, Twitter etc. Kayley has an Instagram where she advertises her products. Promoting your side-hustle in places other than Facebook means more eyes are on your listings, and you may draw in more buyers.
You can also establish a distinctive brand and style for your products and listing images. “My staging look has become known in my local area because I stick to a signature vintage look,” Kayley says. If buyers recognize your style and know you offer quality products, they’ll be more willing to become repeat customers and find your listings more easily.
6. Be Willing to Negotiate
Fianlly, negotiating is as important as all other points. People will want to negotiate, and Kayley says showing you’re flexible (within reason) on price means you and the buyer will have a more pleasant transaction: Helpful, especially if you want returning buyers.
If you’re ready to start earning money by selling on Facebook Marketplace, go to facebook.com/marketplace to post your first listing.